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Planning Your Video Project – Part 2: Know Your Communication Goals
We love storytelling – but we’ve done this work long enough to understand that most organizations aren’t just doing it for fun. The next step after defining your audience is setting clear, achievable communication goals.
Planning Your Video Project – Part 3: What Story Will You Tell?
After defining your audience and setting your communication objectives, it’s time to get specific about your storytelling strategy. This is the design process: mapping out the type of story, how you’ll tell it, and what the essential elements or, the “bones” of your story are.
Planning Your Video Project – Part 4: Distributing Your Video for Maximum Impact
After defining your audience, setting your communication objectives, and deciding what stories to tell it’s time to make a plan for launching and distributing your video.
Planning Your Video Project – Part 5: A Realistic Timeline and Budget
What’s your timeline and budget? After all that work defining your audience, goals, approach and distribution, you need to take a realistic look at your calendar and your marketing & communications budget, and set a timeline + budget for your project that is appropriate.
Niagara Cares: Clean Water in El Jiote, Honduras
?? We worked with the Niagara Cares Foundation to produce a mini-documentary about their recent work implementing a clean water system with Global Brigades in El Jiote, Honduras. Concept: Niagara Cares Foundation wanted to tell the story of...
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