Dominican University: A New President

Dominican University of California inaugurated Mary B. Marcy as as its president after a 23-year term by the last president. Dominican’s external relations team needed a video that would introduce Dr. Marcy to the university community and communicate her vision for the school’s future.

Execution: Through 3-camera coverage of the inauguration day, an interview with the new president and campus b-roll, we produced a strong profile video that communicates vision, personality as well as the beauty and vibrancy of the Dominican campus and its students.

Distribution: The videos are used in email communications to university supporters and prospective students, are embedded on the Dominican website and used in social media updates.

TrimTab Media has been an amazing partner in developing compelling videos that bring our campus, students, and story to life. Iliani and Mischa are exceptional at incorporating all the necessary information but also conveying the human story… It is evident when working with Iliani and Mischa that you are working with individuals who are mission-driven, while also very professional and diligent… Not only will you thoroughly enjoy the process of working with TrimTab, but you will be awe-struck with how well the final video will deliver your message and move audiences to tears and laughter.

– Maureen Keefe – Director of External Relations, Dominican University of California

Producer: Mischa Hedges
Director/Story Producer: Kaare Iverson
Cinematographers: Kaare Iverson, Justin Lewis
Editorial: Eric Ivey, Nicolai Crane