We produced a campaign for Mendonoma Health Alliance to raise awareness about overcoming addiction, and reduce stigma against opioid users.

Mendonoma Health Alliance needed a public health outreach campaign to raise awareness about addiction and reduce the stigma against opioid users that often prevents people from seeking the help they need. We developed a strategy for the campaign and produced a series of videos, written stories, social media content and advertisements for print, digital and radio.

Our creative team worked with MHA staff and partners to identify people in the community willing to share their addiction and recovery stories, and plan a campaign that would reach their target audiences. We wrote video scripts, storyboards and shot lists, and planned the photo/video shoots in several rural, North Coast locations. Our production team captured interviews, b-roll footage and photos to tell the story.

Our design and editing team crafted the stories into short films, blogs, social posts and a series of ads that tell relatable stories about community members who have overcome addiction, and present resources in an accessible way. The campaign is being used by MHA and their partners to raise awareness and build support resources for members of the community suffering from addiction.

CREATIVE TEAM
Executive Producer: Mischa Hedges
Producers: Ariana Reguzzoni, Mischa Hedges
Directors: Ariana Reguzzoni, Eric Ivey, Mischa Hedges
Cinematography: Justin Lewis, Sashwa Burrous, Eric Ivey
AC/2nd Camera: Julia Camp, Tim Terry
Still Photography: Kaare Iverson, Justin Lewis, Gary Ottonello
Post Production Supervisor: Nicolai Crane 
Graphic Design: Zina Simonaitis
Copywriter: Lillian Dignan
Editors: Michelle Olivera, Alex Albers, Emmett Brennan, Nicole Amyx

BEHIND THE SCENES 

Our production crew, capturing stories for the #OvercomingAddiction campaign in Fall 2022.
BTS photos by Gary Ottonello.

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