Don’t “Miss the Mark” with Video Marketing

Once marketers are convinced that they should begin to introduce video into their marketing mix, they spring forward – often without stopping to think about what kind of online video they’ll be creating. Organizations go for fast, easy and cheap – and their videos don’t live up to the potential that the medium has to create a return on their investment. I hate to see these organizations get it wrong (and it happens a lot!) by producing online video simply for the sake of HAVING video on their websites. When online videos are used to tell an organization’s best stories – and get them seen by the people that want and need to see them, they can be an incredibly powerful part of any marketing or communications strategy. Image by UWDigiCollec licensed under Creative Commons.