Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 5: What’s your timeline and budget? After all that work defining your audience, goals, approach and distribution, you need to take a realistic look at your calendar and your marketing & communications budget, and set […]
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 4: Where will your story be seen, read or heard? After defining your audience, setting your communication objectives, and deciding what stories to tell it’s time to make a plan for launching and distributing your […]
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 3: What is the essential story you should be telling? After defining your audience and setting your communication objectives, it’s time to get specific about your storytelling strategy. This is the design process: mapping out […]
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 2: What is the primary objective for this story? We love storytelling – but we’ve done this work long enough to understand that most organizations aren’t just doing it for fun. The next step after […]
Are you ready to tell your story with video? Use TrimTab Media’s Five Discovery Questions to begin planning your production.
Part three in a series on social video and storytelling. “Once an organization decides to start using online videos in their marketing mix – how do they become social? “ Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about all […]
Part one in a series on social video and storytelling. Business marketers have been using video for decades to connect with their customers, build brand loyalty, and drive sales. Before online video, this was mainly in the form of the 30-60 second commercial spot – which conditioned the way people are accustomed to watching videos […]
This is part of a series on change and what it means to be a “trim tab.” What we need now, is a world full of trim tabs. Individuals, families, businesses, communities – each and all can be trim tabs. In his book The Necessary Revolution: Working Together to Create a Sustainable World, Peter Senge, an organizational […]
This is part of a series on change and what it means to be a “trim tab.” TrimTab Media was founded on the “trim tab” metaphor that was conceived by Buckminster Fuller. Why tell your authentic “trim tab” stories with your customers and supporters? It creates relationships based on shared values and inspired action… Our vision […]
I think the best way to tell this story is to start at the beginning. In grade school I was the video geek – in high school, the “AV guy.” I learned how to shoot and edit video, and worked on all sorts of projects, from music videos for local garage bands to coverage of […]
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