Archive | Content Marketing

What Story Will You Tell?

Planning Your Video Project – Part 3: What Story Will You Tell?

Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 3: What is the essential story you should be telling? After defining your audience and setting your communication objectives, it’s time to get specific about your storytelling strategy. This is the design process: mapping out […]

How does a video become “social?”

Part three in a series on social video and storytelling. “Once an organization decides to start using online videos in their marketing mix – how do they become social? “ Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about all […]

Social Videos - image by Luc Legay on flickr

What is social video?

Part one in a series on social video and storytelling. Business marketers have been using video for decades to connect with their customers, build brand loyalty, and drive sales. Before online video, this was mainly in the form of the 30-60 second commercial spot – which conditioned the way people are accustomed to watching videos […]


Call Me Trim Tab: Part Two

This is part of a series on change and what it means to be a “trim tab.” What we need now, is a world full of trim tabs. Individuals, families, businesses, communities – each and all can be trim tabs. In his book The Necessary Revolution: Working Together to Create a Sustainable World,  Peter Senge, an organizational […]


Call Me Trim Tab

This is part of a series on change and what it means to be a “trim tab.” TrimTab Media was founded on the “trim tab” metaphor that was conceived by Buckminster Fuller. Why tell your authentic “trim tab” stories with your customers and supporters? It creates relationships based on shared values and inspired action… Our vision […]