Apr 8, 2020 | Content Marketing, News & Press, Storytelling
We created this guide to help you shift a previously-planned in-person gathering online, or plan a successful virtual event from the ground up. Our Guide below includes: 1. Event Format + Content 2. Decide on a Virtual Event Platform 3. Pre-Event Production, Testing...
Mar 30, 2020 | Content Marketing, News & Press, Storytelling
A message from our Founder & Chief Storyteller All of us are re-thinking and re-inventing our lives and work in response to the COVID-19 crisis. I’ve heard stories that are heartbreaking, inspiring, challenging and hopeful, all at once. Schools are shifting...
Aug 14, 2018 | Content Marketing, Social Videos, Storytelling, Storytelling Guide
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 1: Who is your audience? This is perhaps the most important question you can ask when planning a video project. It can help you to begin...
Aug 14, 2018 | Content Marketing, Social Videos, Storytelling, Storytelling Guide
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 2: What is the primary objective for this story? We love storytelling – but we’ve done this work long enough to understand that most...
Aug 14, 2018 | Content Marketing, Storytelling, Storytelling Guide
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 3: What is the essential story you should be telling? After defining your audience and setting your communication objectives, it’s time to...
Aug 14, 2018 | Content Marketing, Storytelling, Storytelling Guide
Are you ready to tell your story with video? Use our five discovery questions to begin planning your production. Question 4: Where will your story be seen, read or heard? After defining your audience, setting your communication objectives, and deciding what stories to...
