Aug 14, 2018 | Content Marketing, Storytelling
Are you ready to tell your story with video? Use our five discovery questions to begin planning your production. Question 5: What’s your timeline and budget? After all that work defining your audience, goals, approach and distribution, you need to take a...
Aug 14, 2018 | Content Marketing, Storytelling
Are you ready to tell your story with video? Use our five discovery questions to begin planning your production. Question 4: Where will your story be seen, read or heard? After defining your audience, setting your communication objectives, and deciding what stories to...
Aug 14, 2018 | Content Marketing, Storytelling
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 3: What is the essential story you should be telling? After defining your audience and setting your communication objectives, it’s time to...
Aug 14, 2018 | Content Marketing, Social Videos, Storytelling
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 2: What is the primary objective for this story? We love storytelling – but we’ve done this work long enough to understand that most...
Aug 14, 2018 | Content Marketing, Social Videos, Storytelling
Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 1: Who is your audience? This is perhaps the most important question you can ask when planning a video project. It can help you to begin...
Oct 1, 2012 | Content Marketing, Social Videos, Storytelling
Once an organization decides to start using online videos in their marketing mix – how do they become social? Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about...
