Los Angeles International Charter High School

Fundraising video for a charter school that works with at-risk youth.

Concept: Los Angeles International High School (LAI) needed a video that would communicate its unique work and the value that it brings to the Los Angeles community by providing an alternative educational experience to at-risk teens in East LA.

Execution: Mischa interviewed principal Vaughn Bernardez about the school’s educational environment and shot a day at LAI. The video demonstrates the personal, rich education that LAI provides, and gives a sense of urgency: LAI, like many schools, faces tremendous budgetary challenges. It’s a versatile video that can be shown to a broad audience of prospective students and parents, donors and political stakeholders.

Distribution: The video is used offline for support-building and fundraising, and was uploaded to YouTube.

Success: Over 800 views on YouTube, and several screenings for political committees.

This project was completed by Mischa prior to founding TrimTab Media.