CORA: Organic Cotton Tampons

We worked with Cora to produce a series videos launching their brand of organic cotton tampons and menstrual pads.

Concept: We worked with CORA’s co-founders and marketing director to develop a series of video that would create a strong emotional appeal with women with health concerns about conventional menstruation products, and show the benefits of their products. These videos are in use on the CORA website and were used in a social media advertising campaign.

Producer/Director: Mischa Hedges
Cinematography: Justin Lewis, Gary Ottonello
Editor: Michelle Olivera