CORA: Organic Cotton Tampons

We worked with Cora to produce two videos launching their brand of organic cotton tampons and menstrual pads.

Concept: We worked with CORA’s co-founders and marketing director to refine a script that would create a strong emotional appeal with women with health concerns about conventional menstruation products, and show the benefits of their products. The video is in use on the CORA website and was used during their product launch.