Future Insight Maps

Two videos for a systems thinking consultancy group

Concept: Future Insight Maps needed 2 videos – a product launch video about their new software for systems thinking consultants, and another to give an overview of one of their facilitation methods: conversation mapping.

Execution: Mischa interviewed Bruce McKenzie about the new software product, as well as the facilitation workshop, and shot two workshops – a conversation mapping workshop and a software demo workshop. He also captured live screenshots from the software product to use as B-Roll. Each video was edited to appeal to consultants with a need for innovative facilitation tools and methods.

Distribution: The videos were uploaded to YouTube and embedded on the Future Insight Maps website, as well as shown during product demos and events.

Success: The videos have been viewed over 700 times online and in person.

This project was completed by Mischa prior to founding TrimTab Media.