North Coast Brewing Company | Mini-Docs

We worked with North Coast Brewing Company to produce 4 mini-documentaries about their founding story, cause beers and sustainability work.

Concept: We partnered with Sarah Bodnar of Social Media Sisters to develop and produce four videos to communicate the innovative work of North Coast Brewing Company, a recently certified B-Corp.

Execution: We worked with the brewery’s marketing team to identify stories that would further their communication and marketing objectives,  In a 3-person crew, we captured interviews, b-roll and drone footage in Mendocino County over 1 week. We edited each story and created short versions for Instagram and point-of-sale displays for in-store applications.

Distribution: The video is being used by North Coast Brewing as part of their re-branding campaign and on their new website and social channels.

Producer/Director: Mischa Hedges
Cinematography: Justin Lewis, Sashwa Burrous, Andrew Bertino
Production Stills: Lucille Lawrence
Editor: Michelle Olivera

Agency Partner: Social Media Sisters
Agency Producer: Sarah Bodnar