Equal Rights Advocates – 2021 Virtual Gala

We worked with Equal Rights Advocates to produce their 2021 virtual fundraising gala.

In 2020, Equal Rights Advocates planned and produced their first virtual gala after the COVID-19 crisis forced them to cancel their annual in-person event. With a newfound appreciation for the amount of work it takes to produce an engaging virtual event, they reached out to our creative team for support in planning, producing, editing and live-streaming their 2021 virtual fundraising gala.

TrimTab Media & our partners at Girl Friday Events worked with ERA’s communications & development team to plan the run-of-show for their upcoming gala, schedule and produce several in-person shoots in multiple locations using safe COVID-19 production protocols. Our production team captured in-person and remote recordings of the event’s emcee, board members, keynote speakers & sponsor messages. We also produced several mini-documentaries featuring their client’s stories.

Our editorial team designed motion graphics, worked with our composer partner on the score, edited the 60-minute program together, color-corrected and mixed the audio with feedback and support from ERA’s event team. On the day of the event, we provided full technical support and live-streaming services for ERA’s pre-gala VIP program and the gala itself, providing audience members with a live-chat function during the event. 

The Gala was live-streamed on September 24, 2021, and helped ERA raise more than $600,000 in funding to support their work advancing fairness and equity for women, girls of color, low-paid workers and their families, immigrants, LGBTQ+ youth, and other under-resourced communities. We were honored to partner with them on this event, and are proud to support their work. 

CREATIVE TEAM

Girl Friday Events
Event Planner: JC Rafferty

TrimTab Media
Executive Producer: Mischa Hedges
Creative Producer: David Marks
Dir. Photography: Eric Ivey (California unit)
Dir. Photography: Adria Malcolm (New Mexico unit)
Assistant Camera: Julia Camp
Editor: Eric Ivey (mini-docs)
Editor: David Marks (full show)
Editorial Manager & Colorist: Nicolai Crane
Motion Graphics: Michelle Olivera
Audio Mix: Scotty Beam / Cleod9
Musical Score: Ian McCleod / Cleod9

Equal Rights Advocates
Deputy Director: Delia Coleman