Jul 27, 2011 | Content Marketing, News & Press, Storytelling
Leave a place better than you found it. Co-founding TrimTab Media is a very personal business decision. I know that sounds almost like a contradiction in terms, but actually, it fits perfectly for me in these times. Simply, I was raised to leave a place better than...
Jul 20, 2011 | Content Marketing
The first in a series of posts on greenwashing, transparency, and authentic storytelling. The terms green, environmentally friendly, or sustainable have unfortunately lost their edge. The environmental bandwagon has enlarged to include many companies that have neither...
Jul 19, 2011 | Content Marketing
Once marketers are convinced that they should begin to introduce video into their marketing mix, they spring forward – often without stopping to think about what kind of online video they’ll be creating. Organizations go for fast, easy and cheap – and their...
Jul 19, 2011 | Content Marketing
Video is expensive, time-intensive to produce, and hard to measure – so why use it? There are hundreds of online marketing blogs out there that tout online video as the best way to increase search results, increase click-thru rates and conversions. It’s true –...
Jul 18, 2011 | Content Marketing
Well-produced, well-placed content can engage, empower and inspire viewers. Online video is part of a larger emerging field in marketing called “content marketing” – also and formerly known as publishing, branded media, and corporate media. Content marketing includes...
