Aug 14, 2018 | Content Marketing, Storytelling, Storytelling Guide
Are you ready to tell your story with video? Use our five discovery questions to begin planning your production. Question 5: What’s your timeline and budget? After all that work defining your audience, goals, approach and distribution, you need to take a...
Oct 1, 2012 | Content Marketing, Social Videos, Storytelling
Once an organization decides to start using online videos in their marketing mix – how do they become social? Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about...
Sep 19, 2012 | Content Marketing, Social Videos, Storytelling
Business marketers have been using video for decades to connect with their customers, build brand loyalty, and drive sales. Before online video, this was mainly in the form of the 30-60 second commercial spot – which conditioned the way people are accustomed to...
Aug 23, 2011 | Content Marketing, Storytelling, Sustainability
This is part of a series on change and what it means to be a “trim tab.” What we need now, is a world full of trim tabs. Individuals, families, businesses, communities – each and all can be trim tabs. In his book The Necessary Revolution: Working Together to...
Aug 16, 2011 | Content Marketing, Storytelling
This is part of a series on change and what it means to be a “trim tab.” TrimTab Media was founded on the “trim tab” metaphor that was conceived by Buckminster Fuller. Why tell your authentic “trim tab” stories with your customers...
Jul 27, 2011 | Content Marketing, News & Press, Storytelling
I think the best way to tell this story is to start at the beginning. It started early In grade school I was the video geek – in high school, the “AV guy.” I learned how to shoot and edit video, and worked on all sorts of projects, from music videos for local...
