Archive | Storytelling

What Story Will You Tell?

Planning Your Video Project – Part 3: What Story Will You Tell?

Are you ready to tell your story with video? Use our Five Discovery Questions to begin planning your production. Question 3: What is the essential story you should be telling? After defining your audience and setting your communication objectives, it’s time to get specific about your storytelling strategy. This is the design process: mapping out […]

Of The Sea Movie

Our new film about seafood & sustainability

Will you back TrimTab’s first film on Kickstarter? OF THE SEA is a documentary about fishermen, seafood & sustainability. Our team has been interviewing fishermen, filming amazing footage on fishing boats at sea, and capturing stories about startups that are bringing local, sustainable seafood to the public.

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Join us in Sonoma County at SEC 2013!

Sustainable Enterprise Conference video produced by TrimTab Media The Sustainable Enterprise Conference is a day-long learning and networking conference dedicated to helping North Bay businesses, academic, government and non-profit organizations transition to economic, environmental, and social sustainability. TrimTab Media will be holding a session on brand storytelling at this year’s conference. –> Register for the conference […]

How does a video become “social?”

Part three in a series on social video and storytelling. “Once an organization decides to start using online videos in their marketing mix – how do they become social? “ Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about all […]