Archive | Awareness & Action

These campaigns build awareness and support for sustainable initiatives, and offer a new POV about an issue that is part of public discourse. They connect a brand with current and new supporters, while motivating and inspiring them to become involved.


Rethinking Forests: The Fight Against Global Warming

TV spots and an online video for a nonprofit coalition working to restore the health and habitat of all North America’s forests. Concept: Forests for the Next Century wanted to educate the general public, forest officials and state legislators about the implications of current forest management practices. These practices have resulted in extreme over-growth, higher […]


San Francisco Bike Coalition

A story about Bike to Work Day for the San Francisco Bike Coalition. We spent the morning at one of their energy stations, gathering stories from bike commuters and the Bike Coalition staff about their efforts to make biking in SF safer and more fun. I LOVE this video – so fantastic. I can’t wait […]


The 1st Ever Wild Alaska Fish Taco Recipe Contest

An online video to promote the use of wild, sustainable Alaska seafood. Concept: The Alaska Seafood Marketing Institute (ASMI), an industry organization, created a cross-promotion with the Border Grill, a major restaurant in LA with celebrity chefs, to encourage cooking with wild Alaska seafood, which is guaranteed to maintain the sustainability of Alaska’s fisheries (Alaska […]


Los Angeles International Charter High School

Fundraising video for a charter school that works with at-risk youth. Concept: Los Angeles International High School (LAI) needed a video that would communicate its unique work and the value that it brings to the Los Angeles community by providing an alternative educational experience to at-risk teens in East LA. Execution: Mischa interviewed principal Vaughn […]


Animal Save: A Reason for Giving

A fund-raising and volunteer recruitment video for a local animal rescue organization in Nevada County. Concept: Animal Save, a donor-funded and largely volunteer-staffed animal welfare organization with a multitude of programsneeded a video to air on the local Community TV channel during a pledge week.  The video described its major programs and accomplishments in order […]