Sep 26, 2011 | Storytelling, Sustainability
Amy’s Kitchen is a trim tab company changing the face of agriculture. In the first three parts of this series, we explained the trim tab concept, suggested how a trim tab evolves, and showed how trim tab actions combined with social media can produce powerful...
Sep 7, 2011 | Social Videos, Storytelling
Social video is all about relationships. So are trim tabs. People who have a truly new thought, or take an action that moves in a new direction, do so in some context. That context is called “Relationship.” Social videos create those relationships with new customers...
Aug 23, 2011 | Content Marketing, Storytelling, Sustainability
This is part of a series on change and what it means to be a “trim tab.” What we need now, is a world full of trim tabs. Individuals, families, businesses, communities – each and all can be trim tabs. In his book The Necessary Revolution: Working Together to...
Aug 16, 2011 | Content Marketing, Storytelling
This is part of a series on change and what it means to be a “trim tab.” TrimTab Media was founded on the “trim tab” metaphor that was conceived by Buckminster Fuller. Why tell your authentic “trim tab” stories with your customers...
Jul 27, 2011 | Content Marketing, News & Press, Storytelling
I think the best way to tell this story is to start at the beginning. It started early In grade school I was the video geek – in high school, the “AV guy.” I learned how to shoot and edit video, and worked on all sorts of projects, from music videos for local...
Jul 27, 2011 | Content Marketing, News & Press, Storytelling
Leave a place better than you found it. Co-founding TrimTab Media is a very personal business decision. I know that sounds almost like a contradiction in terms, but actually, it fits perfectly for me in these times. Simply, I was raised to leave a place better than...
