Dec 12, 2011 | Social Videos, Storytelling
Videos can build brand loyalty and staff dedication. In our last blog, you saw how Charity: Water uses the power of pictures to create authentic, meaningful relationships with their supporters. They also use video to thank their current donors and inspire them to keep...
Dec 4, 2011 | Social Videos, Storytelling, Sustainability
The Power of Pictures Brands need to connect with and create authentic, meaningful relationships with their customers and supporters. But perhaps, this goes doubly for nonprofits that would literally not exist without their supporters. Charity: Water is a nonprofit...
Nov 16, 2011 | Social Videos, Storytelling
Making five videos at the nation’s premiere sustainability event Last weekend TrimTab Media was a media sponsor of the 10th annual San Francisco Green Festival, an event with over 350 socially and environmentally conscious exhibitors, attended by tens of...
Nov 2, 2011 | Our Work, Social Videos, Storytelling
Dominican’s First Year Experience: Big History project These four new videos that launched with the Big History web site show what’s unique about Dominican’s First Year Experience – “Big History.” Concept: Dominican University of...
Oct 10, 2011 | Social Videos, Storytelling, Sustainability
As consumers become more savvy about greenwashing and more demanding about the products they buy, brands need to be ever more transparent if they are to differentiate themselves from the greening crowd. As we’ve said in a prior blog, sustainability is a process,...
Oct 3, 2011 | Social Videos, Storytelling, Sustainability
Whole Foods recently launched a social video campaign called “Thrive: a Whole Foods Market kind of thing.” It’s made up of six themed video series that are oriented towards the different segments of their customer base (you know, yuppies, vegetarians, health nuts,...
