Nov 16, 2011 | Social Videos, Storytelling
Making five videos at the nation’s premiere sustainability event Last weekend TrimTab Media was a media sponsor of the 10th annual San Francisco Green Festival, an event with over 350 socially and environmentally conscious exhibitors, attended by tens of...
Nov 2, 2011 | Our Work, Social Videos, Storytelling
Dominican’s First Year Experience: Big History project These four new videos that launched with the Big History web site show what’s unique about Dominican’s First Year Experience – “Big History.” Concept: Dominican University of...
Oct 10, 2011 | Social Videos, Storytelling, Sustainability
As consumers become more savvy about greenwashing and more demanding about the products they buy, brands need to be ever more transparent if they are to differentiate themselves from the greening crowd. As we’ve said in a prior blog, sustainability is a process,...
Oct 3, 2011 | Social Videos, Storytelling, Sustainability
Whole Foods recently launched a social video campaign called “Thrive: a Whole Foods Market kind of thing.” It’s made up of six themed video series that are oriented towards the different segments of their customer base (you know, yuppies, vegetarians, health nuts,...
Sep 7, 2011 | Social Videos, Storytelling
Social video is all about relationships. So are trim tabs. People who have a truly new thought, or take an action that moves in a new direction, do so in some context. That context is called “Relationship.” Social videos create those relationships with new customers...
