Apr 19, 2013 | News & Press, Social Videos, Storytelling
Sustainable Enterprise Conference video produced by TrimTab MediaThe Sustainable Enterprise Conference is a day-long learning and networking conference dedicated to helping North Bay businesses, academic, government and non-profit organizations transition to economic,...
Oct 1, 2012 | Content Marketing, Social Videos, Storytelling
Once an organization decides to start using online videos in their marketing mix – how do they become social? Social video parallels the “viral video” distribution model – in which YouTube videos become an overnight success – generating millions of views (think about...
Sep 26, 2012 | Social Videos, Storytelling
Since the success of a social video is dependent upon on-demand viewing and voluntary sharing – videos must be appealing enough for people to choose to watch them – and be inspired to share with their network of friends, family and co-workers. The Challenge: How do...
Sep 19, 2012 | Content Marketing, Social Videos, Storytelling
Business marketers have been using video for decades to connect with their customers, build brand loyalty, and drive sales. Before online video, this was mainly in the form of the 30-60 second commercial spot – which conditioned the way people are accustomed to...
Dec 12, 2011 | Social Videos, Storytelling
Videos can build brand loyalty and staff dedication. In our last blog, you saw how Charity: Water uses the power of pictures to create authentic, meaningful relationships with their supporters. They also use video to thank their current donors and inspire them to keep...
Dec 4, 2011 | Social Videos, Storytelling, Sustainability
The Power of Pictures Brands need to connect with and create authentic, meaningful relationships with their customers and supporters. But perhaps, this goes doubly for nonprofits that would literally not exist without their supporters. Charity: Water is a nonprofit...
