Apr 10, 2014 | News & Press, Storytelling, Sustainability
By Mischa Hedges, Founder & Chief Storyteller, TrimTab Media Today is an exciting day for me. When I started TrimTab Media, I hoped that one day we would produce documentaries in addition to videos for our clients. Last year, we received a grant from Cal...
Jun 11, 2012 | Awareness & Action, Brand Building & Loyalty, Our Work, Sustainability
Sustainable Brands is an annual global conference that gathers brand strategy, sustainability and innovation leaders. We created this video to capture the excitement, energy and commitments that were generated during the conference. Concept: This year’s Conference in...
May 31, 2012 | News & Press, Sustainability
We’ll be at the Sustainable Brands conference in San Diego June 4-7 – for some networking, inspiration, storytelling, and maybe even some fun in the sun (we’re bringing our swimsuits). “The Sustainable Brands Conference is where sustainability,...
Dec 4, 2011 | Social Videos, Storytelling, Sustainability
The Power of Pictures Brands need to connect with and create authentic, meaningful relationships with their customers and supporters. But perhaps, this goes doubly for nonprofits that would literally not exist without their supporters. Charity: Water is a nonprofit...
Oct 10, 2011 | Social Videos, Storytelling, Sustainability
As consumers become more savvy about greenwashing and more demanding about the products they buy, brands need to be ever more transparent if they are to differentiate themselves from the greening crowd. As we’ve said in a prior blog, sustainability is a process,...
Oct 3, 2011 | Social Videos, Storytelling, Sustainability
Whole Foods recently launched a social video campaign called “Thrive: a Whole Foods Market kind of thing.” It’s made up of six themed video series that are oriented towards the different segments of their customer base (you know, yuppies, vegetarians, health nuts,...
